Webmaster knowledge

15 Practical topics, clearly explained, with tools alongside each guide to help you put them into action.

SEO

Help search engines find your content.

The points that turn red most often in the test report – and what lies behind each of them.

A list of your addresses for search engines – what it is good for and what belongs in it.

The two lines that decide the click – with the lengths that matter.

If your customers come from the area, different things count than with an online shop.

What happens under the surface – explained in an understandable way.

What 200, 301, 404 and 503 mean – and which of them cause you trouble.

The decision takes five seconds – and the wrong one costs visibility.

The address book of the Internet – and why changes do not take effect immediately.

In five steps – and with the two places where it almost always sticks.

Loading time is not a detail – it decides whether someone stays.

The measures in the order of their effect – not in that of their effort.

First the dimensions, then the format, then the quality – in that order.

Two modern image formats – one is the safe choice, the other the smaller one.

The legal requirements every website operator in Germany needs to know.

Who needs a legal notice, what it must contain and the mistakes that can lead to legal demands.

What Article 13 GDPR requires and why generic templates rarely fit.

Why loading fonts from Google’s servers can cost money and how to fix it in ten minutes.

Both can set cookies before anyone clicks. What this means and how the two-click approach works.