Website launch package
One form instead of six tools. Enter company details, select logo -- and download a package that contains meta tags, open graph, structured data, all icon sizes, robots.txt and sitemap. Everything in the browser, nothing is uploaded.
How it works
All the basics in one package
- Complete website information
- Combining building blocks
- Download and install package
The company
Around 160 characters – this is the text under the search result.
For the app icon on the home screen.
1200 × 630 pixels.
Logo and colours
The logo creates all 6 Symbol sizes and the favicon.ico. Best square and at least 512 pixels – smaller ones get fuzzy when extrapolating. Without logo, the package is created without symbols.
Contact and location
Spelling: Mo-Fr 09:00-18:00 · Sa 09:00-13:00
Landing as sameAs in the structured data – so recognized GoogleThat the profiles belong together.
Pages and access
Paths are sufficient, the domain is added. The first line is considered to be the start page.
It is still missing: Company name, Website, Description, Ort.
The finished package
Header area, robots.txt, sitemap.xml, manifest, all icon sizes, favicon.ico and a Liesmich file that says what belongs where.
<!-- Essentials -->
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="canonical" href="https:///">
<!-- Icons -->
<link rel="icon" href="/favicon.ico" sizes="any">
<link rel="icon" href="/icon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<!-- Open Graph – gelesen von Facebook, LinkedIn, WhatsApp und den meisten anderen -->
<meta property="og:type" content="website">
<meta property="og:url" content="https:///">
<meta property="og:locale" content="en_GB">
<!-- X (Twitter) – liest zwar Open Graph mit, eigene Angaben gehen aber vor -->
<meta name="twitter:card" content="summary">
<!-- Structured data -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "",
"description": "",
"url": "/",
"openingHours": [
"Mo-Fr 09:00-18:00"
],
"logo": "/icon-512.png"
}
</script>
<meta name="theme-color" content="#1f5fd6">
Why a form for six files
The company's name, address and phone number appear in four of the six issues. If you enter them individually in four locations, they diverge over time -- here's the old number, there's "Str." instead of "Street." Google no longer confidently allocates the data to the same establishment.
For the same reason, Canonical, Open Graph, Structured Data and Sitemap all show up. Same characters Start address. A canonical on for example.de and a sitemap for example.de/ refer to the same page, but send conflicting signals.
The One Step You Still Need to Take
The header area contains the title and description of your Homepage. If you reuse it unchanged on every subpage, all pages have the same title and Google cannot distinguish them. This is the most common issue in analysis reports.
For each page, the title, description, canonical and og:title, og:description and og:url. The structured data and icon references stay the same on every page. The included README explains this too.
To the logo
Use a square image with a resolution of at least 512 pixels. Enlarging a smaller image makes the larger icons look blurry. The chosen background sits behind your logo. With a transparent PNG, it determines how the icon looks in the browser tab.
If you want individual parts more precisely
If you need one more setscrew, it can be found in the individual tools: Meta tags , Open Graph, Scheme markup , Favicon, robots.txt and Sitemap.
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